5 Reasons Why You Should Use Instagram for Business

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Instagram recently got integrated with Facebook ads which means you can now choose to show your Facebook ads on Instagram. All you have to do is checkmark that you want to show the ad on Instagram when setting it up in the Facebook Ads Manager and you’re all set. This makes it extremely easy to use Instagram for business and product marketing.

Now even though this is a huge advantage for small businesses to get the word out, there’s still a lot of marketing that can be done on Instagram without spending a cent. Here are 5 reasons why you should use Instagram for business.

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1. Engagement Rate

The engagement rate per follower on Instagram is 4.21 percent. That means the app delivers businesses 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. Think about this for a second. If you position yourself right on Instagram and you attract the right users, this could be a massive traffic source for your business.


2. Images Speak Louder Than Words

It’s a cliché, but it many cases this holds true. Showing your audience who you are and what you’re all about with images means a lot in a world where almost all interaction is becoming digital.


3. Real Time Special Offers & Promotions

Instagram only allows you to have one link in your profile. But the good news it, you’re allowed to change this link as many times as you want. What does this means? It means that you can run special offers and promotions by posting about it on Instagram and at the same time update your profile link so that it takes your followers straight to your landing page or product page. This is something I see a lot of people miss out on. Be smart about your link!


4. Build An Email List

Once you’re starting to get your follower number up, it’s time to transition them into your business. How? We offer them a free gift related to your niche. Something you know they’ll love. Put together a nice, attractive image about your free gift/download and post regularly to your feed. Don’t forget to update your profile link! You want them to get to the landing page of your offer with as few clicks as possible. Oh, one more thing, make sure the landing page is mobile optimized!


5. Engage With Your Audience

A good way to better understand and get to know your audience is by simply asking them what they would like to see from you. What are their struggles? What do you have that you can help them with? Is there a product you can create that solves their problem? The cool thing is that when doing this, all you have to do is use the built-in video capture inside of Instagram and simply ask a question. The video can only be 15 seconds long, but this is plenty of time to get your message through. As a bonus, your followers get to see you on video and know that there is a real person behind the profile.


These 5 reasons why you should use Instagram for your business is just the tip of the iceberg. I’ve been using Instagram to connect with my audience and market my online products for almost two years now and it has been the most effective social media platform I’ve come across so far.

I hope you got some ideas on how to integrate Instagram in your business from this post.

If you’re interested in taking a deep dive in Instagram marketing and see behind the scenes how I manage my Instagram accounts you might want to check out my brand new course, InstOppable Instagram Marketing.

Inside the 17 video lectures, you’ll learn the strategies and techniques on how to get your first 1000 engaged followers in 30 days or less.

I’m currently running a special launch discount for a limited time and you can get instant access right now for the same price as a coffee and a bagel. This offer won’t be around for long, the sooner you join the more you save!

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See you inside!


PS. How are you using currently using Instagram? Let me know in the comments below!

PPS. I’ve added some really cool bonuses for you if you decide to take action right now and enroll in InstOppable Instagram Marketing! Check them out here.