8 Ways To Grow Your Business With Short Videos


Using video to market your products is essential in todays online marketplace. It’s predicted that over 75% of all Internet traffic will be video within the next couple of years. This gives us a huge opportunity to stay ahead of the curve especially if we are just starting out with online marketing or blogging. Here are 10 ways to grow your business with short videos.

1, Generate Traffic

People love watching video online. It’s the easiest way to consume information and the big search engines such as Google, Bing and Yahoo know this. You want to give them what they are looking for and in return your site will be ranked higher than your competitors sites that do not have video on their sites.

2, Increase Conversions

Video gives you the opportunity to be clear and concise about what it is you are offering by using short info videos. People are getting more and more used to using videos before buying something online and you want to use this to your advantage.

3, Show Your Personality

Having an online business can make it difficult to connect on a personal level with your audience. With short videos we can show how we are, what we do and why we care about our audience in a better way than if we were to simply write about it. People connect with people, not with businesses. This is important to keep in mind when you’re trying to grow your business.

4, Tell Your Story

What I absolutely love with creating online videos is that I have the opportunity to tell my story. Video is a mixture of visuals and audio and we can construct it as we want to give a specific feeling or message about us.

5, Be Consistent

People need to know that they can count on you. Before you start out making videos to grow your business, you want to take a minute to think about whether you’re going to create a new video once a day, once a week or once a month and then stay consistent on that schedule. This way you’re not letting your audience down and they know what to expect.

6, Video Is Easily Sharable

Video hosting doesn’t have to cost you a cent. You can create your videos and then upload them to services such as YouTube or Vimeo. The good thing about this, aside from it being completely free, is that you can use keywords related to your videos to attract the audience you want. These videos are also mobile optimized which makes them easy to share across all devices.

7, Call to Action

By the end of each of your videos, you should always add a call to action. Why? Because there’s a reason you created the video and you want to let people know about that. It could be as simple as to give it a thumbs up or like, asking them to share your video and spread the word, have them sign up for your newsletter or ask them what their thoughts are on the subject of the video. Whatever it may be, always have a call to action.

8, Offer a Solution to a Problem

This is one of my favorites. Imagine the time you save by simply replying to questions you get form your audience by simply recording a short video with your cellphone and uploading it instead of writing a long, boring post about it? If you notice that the same questions pop up over and over again and people are wondering about something specific about your product or service, why not make a quick FAQ addressing those questions and post it on your site. This way your audience gets to see your face and hear your voice. This is a great way to use video to grow your business and brand.


Hopefully these 8 ways to grow your business with short videos got you pumped to start creating videos on your own. Remember, they don’t have to be perfectly edited or even edited at all. The most important thing is to get the video out there.

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